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One of the trickiest parts of lightening hair color is finding a way to lift gently. That trick gets a little easier with this keratin powder from Fanola's Oro Therapy 24K line. It's formulated with non-volatile ingredients to reduce the risk of irritation and damage to the hair structure while it can lift up to 7 tones. And the added mixture of keratin proteins and argan oil not only help fight damage from the bleaching process, but work to rehydrate the hair and support its natural structure.
*NOTE: For professional use only. Not intended for retail use. If this product is not used properly by a licensed professional, it may cause harm.*
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I haven't tried too many other bleach brands but I've never had any issue with this one. Seems gentle on my hair and it does the job. I pair this with the 24k gold activator developer and Fiber fix line.
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